AI Investment Prioritization: What to Do When Budget Doesn't Match Ambition

When AI funding is tight, spreading a little to every project is the worst possible choice. The path forward is treating AI as a portfolio, not a wish list.

Northway is an AI agent platform for large companies. The Northway team implements and supports agents that answer on WhatsApp, look up the ERP and update the CRM — in sales, prospecting, collections, purchasing and customer service —, following the rules, access and limits agreed with each company, with the team in control through the Hub.

Solutions

• AI agents for sales: qualify inbound enquiries, book meetings and record them in the CRM.
• AI agents for prospecting: follow up with authorized contacts and hand opportunities to sales.
• AI agents for collections: reminders, approved payment terms and payments recorded in the ERP.
• AI agents for purchasing: requests, supplier quotes and ERP orders after approval.
• AI agents for customer service: answers from approved guidance, tickets with history and handover to the team.
• AI agents for your operation: agents designed around the company’s routine, systems and rules.

Platform

• Hub: where the team follows agent conversations, takes over when needed and manages journeys.
• Campaigns: WhatsApp sends to authorized lists, with every reply handled by the agent.
• Northway OS: questions about the operation answered from connected sources, with actions that require approval.
• Integrations: catalog of connected systems (WhatsApp, CRM, ERP, Google Workspace and more).

Cases and content

• Bunker case: +R$ 1 million in pipeline generated in 3 months, with AI on inbound WhatsApp.
• Ziviani case: R$ 215k in condominium collection agreements signed on WhatsApp, with negotiation, digital signature and down payment in the same conversation.
• HUNTER case: construction photo reports filled in by a computer-vision AI agent — the January–July archive (2,941 photos) in about 35 minutes, versus about 18 days by hand.
• Blog: articles on AI agents, sales, customer service, strategy and implementation.

Contact

• Book a conversation: 45 minutes on Google Meet to map a first process.
• Sales email: [email protected]